Wealth Tip: Customer Service

Ah, it’s been such a long time since I’ve been in front of my computer for more that 3 minutes. I wish I could tell you I’ve been on some exotic vacation, but no, I’ve been painting and prepping a house for new renters to move in. After 50 hours of unexpected work, it’s done and I’m back.

Recently I was reminded of why customer service is so important. About a month ago we ordered our favorite protein powder from All the Whey. I’ve been purchasing this product for years and never had a problem. But this time something went wrong. The order was placed and usually arrives in 2 weeks. After that time frame both my husband and I contacted the company leaving phone messages and emails. No response. On their website was posted a note that due to the East coast storms orders had fallen behind. We were patient, thinking it should arrive anytime. Another week passed, and another, still no word on the shipment. Finally after more emails and phone messages – of which none of these were ever returned, a month later the product was shipped.

Whether you’re running a business or working for someone else, we all have customers we serve. There are external customers who purchase your goods or services, and internal customers such as other employees or people from other departments. No matter who you’re serving, people do business with people they like.

Good customer services makes or breaks a business. If people don’t like doing business with you, they won’t! Customer service sets businesses apart. Here’s what you can do to improve your customer service:

How can you serve your customers better?
Make a list of your external and internal customers, evaluating how you can work better for them.

What kinds of customer service does your competition have?
Do your homework and learn what others are doing so you can set yourself apart.

Do you pass off customers because it’s not your job?
Many people simply ignore requests because it’s a hassle. If someone asks you a question or needs help follow through until you find the answer or the right people to talk with, even if it isn’t your job or department. You’re building relationships that may help you in the future or perhaps you learn more about the business as a result.

What do your customers want or value?
Communication is one of the most important aspects of customer service. Talk with your customers! Find out what they want or areas you can improve. Be open to suggestions and if it makes sense implement them. If a product is delayed, let the customer know. If there is a communication gap in the office, figure out a way to resolve it. Everyone appreciates communication instead of making assumptions about what they think is going on.

Do you respond to your customers or ignore them?
If you’re not a people person, hire someone who will do that for you.

People are more cautious where they spend their dollars these days. If you want to increase business, set yourself apart by creating great customer service. Improving customer service reaps monetary rewards and customer loyalty.

Your customers are you lifeline. Make them feel important by providing great customer service!

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